Mission, Vision & Values

Nets for Net Zero is a non-profit organization facilitating circular economies for ghost fishing gear from coast to coast.

Our vision

We envision a world where ghost fishing gear is not a threat to the ocean’s biodiversity and all ghost gear can be recycled into useful goods.

Our mission

Nets for Net Zero facilitates a circular economy for ghost fishing gear through research, innovation, and education. We foster connections that allow our oceans to regenerate, implement innovative technologies and build communities that promote a net zero future.

Our Values

  • Circularity

    Circular economies are our unprecedented opportunity to shape a world that is more respectful of the environment and smarter in its use of resources. We wholeheartedly believe that circular ecosystems are a strong solution for the ocean and of huge benefit for the blue and green economies.

  • Social and Environmental Responsibility

    We know that we have a responsibility to future generations to protect the environment, but sustainability for us goes beyond the environment and into social equality and economic development. That’s why Nets for Net Zero believes in the creation of self-sufficient, economically viable ecosystems anchored in circularity.

  • Equality & Diversity

    Being a female-led company, we are passionate about empowering everyone. We believe equality and diversity are not buzz words, they’re competitive advantages. Diverse points of view make us stronger, and we are committed to fostering an environment where everyone can confidently express their opinions and strengthen our network.

  • Transparency

    Honest communication is essential to successful collaborative relationships. We believe perfection is an impediment to progress, and accountability is non-negotiable. We are committed to telling you everything: the good, the bad, and the ugly – it’s the only way we will build the trust we need to make a difference in the world.

  • Education

    We don’t believe in fear marketing. We choose to focus on education as a tool to empower. We are always positive, fact-driven, and solution-oriented as we engage the public to solve the fishing gear problem through circularity.

  • Innovation

    More often than not we’re venturing into uncharted territory, innovation is in our blood. We are open-minded and flexible, and we believe in the process.

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